In 1965, the first Subway store was opened in Bridgeport, Connecticut, by 17-year-old Fred DeLuca and his family friend, Dr. Peter Buck. Originally conceived as a way to fund Fred’s college education, the shop was initially called “Pete’s Super Submarines,” reflecting the delicious submarine sandwiches that would soon gain popularity. The duo saw an opportunity in the fast-food market and aimed to offer a healthier alternative to the typical fare available at the time. This innovative approach laid the foundation for what would become a global franchise, driven by their commitment to quality and customer satisfaction.
Fred DeLuca and Dr. Buck faced numerous challenges in the early days of the business, from securing funding to attracting customers. With just $1,000 borrowed from Dr. Buck, they set up the modest eatery, which focused on fresh ingredients and made-to-order sandwiches. The initial success of their venture was largely due to the dedication of DeLuca and Buck, who worked tirelessly to ensure every customer left satisfied. Their emphasis on freshness and quality helped distinguish Subway from other fast-food options, creating a loyal customer base that would support their growth.
As the years went by, Subway evolved into a global phenomenon, expanding rapidly throughout the United States and beyond. The brand became synonymous with the sub sandwich and healthy eating, with DeLuca and Buck at the helm guiding its vision. Today, Subway operates thousands of locations worldwide, revolutionizing the fast-food industry and demonstrating the power of entrepreneurship and innovation. The story of Fred DeLuca and Dr. Peter Buck’s humble beginnings serves as an inspiring testament to how a simple idea can transform into a successful business that impacts millions of people around the globe.